Aerial-Vision Worldwide, an aerial advertising creative buying shop was questioned by authorities investigating the recent mysterious odor that overtook New York City.

In question was the companies new SkyOdor® system that is an option on some of its banner towing and recently advertised skywriting presentations.

The system which operates similar to digital scents that can be sent with e-mail messages such as roses with a Valentine's card or chocolate chip cookies. A similar system was recently tested on rail cars and cabs in major markets and caused quite a stir.

An Aerial-Vision representative stated, "Our SkyOdor® system is only effective within a 900 ft. radius from the aircraft and is offered only on our banner towing beach flight programs that take place within 500 ft. of the viewing audience."

When asked about the Skywriting system, AV-W representatives said, "The system can be adapted to cover much larger areas and has relatively an unlimited capacity of digital scents, designs and odors in which it can project."

"The system has never been used over any major market. We still get questioned anytime rain cancels a NASCAR race, go figure."


by: Winston McIntosh
BIGUP NEWS - (January, 2007)